I put my gym membership on hold for 2 months since I’m doing my summer intensive yoga teacher training program. But I still want to workout other than yoga so I was considering Tracy Anderson’s Metamorphosis series. That is, until I received one of her emails. It really pissed me off!
The email is sort of long but basically she said that once you complete her 90 day series (which is selling for $99.96 on QVC), you should not do redo the series. No, Tracy basically says that you have to spend- wait a second. She says in the email and also on her website that you have to buy Continuity after completing Metamorphosis. But when I went to her website I could not find the Continuity section. I am a college graduate and I tend to navigate websites but maybe something is seriously wrong with me because I could not find this particular series on her website.
I decided to turn to google which helped me find this section on her website that gives the details. It says “For continuity, you’ll pay $29.99 per month or per quarter (see below) with free shipping and handling per ship for US orders ($11.95/shipment Canada, $13.95/shipment international). A free, all new Dance Cardio DVD will be included in each shipment only if you enroll in the 90 day continuity program.”
I know all about marketing strategies (I used to work in magazine sales and marketing for a decade) so I can understand what she is doing. Tracy is in sales and she needs to sell more and more of her dvds. Plain and simple.
Are you buying her Method? Is this Method working for you? I’d love to know!